Go viral
verb ·Rare ·Advanced level
Definitions
- 1 To be rapidly and frequently shared, especially through social media, but (with retroactive application to pre-internet occurrences) also via gossip or as a collective response to broadcasting or widespread print circulation.
"Hundreds of long-forgotten texts that went viral in the 19th century are being discovered by a new collaboration of humanities scholars and computer scientists."
Example
More examples"Hundreds of long-forgotten texts that went viral in the 19th century are being discovered by a new collaboration of humanities scholars and computer scientists."
Etymology
The sociologic phenomenon was named thus because it is analogous to the way in which viruses propagate, with exponential potential. This phrasal verb developed in the late 20th or early 21st century as a name for a phenomenon that has existed since humans became capable of exposing one another to ideas in highly contagious ways; thus, gossip and rumor in close-quartered populations, print circulation, and broadcasting were all enough to produce it, but the advent of the internet, and more specifically the web era and smartphone era, provided many new instances and the occasion to bestow a name on the theme. See also meme, a word coined in 1976 for a phenomenon as old as human interaction.